Web Developer Atlanta GA – Tips to Create a Website Structure that is Optimized for SEO

“Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.” – Marc Ostrofsky

As the saying goes, a good website practice is essential to drive quality traffic to your business. In this fast-paced world, no one likes to wait a long time while searching for information online. Hence, it’s crucial to design a site structure that is easy to navigate and quick to load. Site structure is an essential part of your SEO strategy and shows the search engine which pages of your website are most important. Moreover, it gives you great control and allows you to influence which articles should rank higher in the search engine results. So, get in touch with your web developer in Atlanta GA, to talk about website structure and learn how to optimize it for SEO.

What Is Site Structure – Web Developer Atlanta GA

Site structure or website structure is all about how well you design your website and how various pages and content on your web pages are organized. For instance, you have a website with content on different topics presented on different pages. As you write more blogs posts or continue to add on product pages, your site will get cluttered. Site structure by a web developer in Atlanta GA defines how well you group this content, link them together and present it to the visitor. If you have a good web structure or site structure, your website users will find it easier to move within the website. In addition to this, it allows Google to index your URLs better.

Importance of Site Structure – Web Developer Atlanta GA

According to our web developer in Atlanta GA, a good website structure minimizes bounce rate and enhances the visibility of the website. It also results in higher search engine rankings. Here we’ve listed the importance of site structure and the reasons why you should optimize for SEO.

A Guide for Google – Web Developer Atlanta GA

How well you structure your website guides Google where to find the essential content in your website. Additionally, it determines whether Google can understand what your website is about and the relationship between web pages. So, the site structure is an essential guide for Google to analyze and rank your website.

Improved User Experience

Obviously, a good site structure is essential for a better user experience. When the structure of your website is clear and organized, your users will find it easier to navigate through your website. Apparently, this improves your chances of conversions. Moreover, it increases the dwell-time of the visitors to your website and decreases the bounce rate.

You Can Gain More Site Links – Web Developer Atlanta GA

Sitelinks have a great SEO advantage and show Google what your important website pages are. As a result, this improves click-through rate, enhances brand reputation, and increases search rank. Unfortunately, you cannot add sitelinks on your own. Google awards sitelinks to websites with a better site structure. So, get help from your web developer in Atlanta GA to help better your site structure and acquire more sitelinks.

Tips to Optimize Website Structure for SEO

Your website cannot rank well in search engine result pages if crawlers are unable to get access to your website. Structuring your website with the help of a web developer in Atlanta GA makes it easier for search engines to find the essential pages of your website. Moreover, it will be easier for you to analyze the performance of your web pages. Here we’ve listed a few tips to optimize website structure for SEO.

Plan a Hierarchy – Web Developer Atlanta GA

Are you starting to build a website from scratch? Luckily, you are in a great position to plan a hierarchy before building a website. Get in touch with your web developer in Atlanta GA, to plan out a structure that helps you to organize the information in your website in a simple way. Create two to seven main categories and more than three subcategories for each main category. Always try to keep the number of subcategories balanced to avoid clumsiness.

Structure URLs

One of the crucial aspects of developing a good site structure is to create a URL structure. If you have planned a hierarchy earlier, it would be easier for you to structure the URL. Refer to the following example flow chart to help you structure the URL.

The URL structure for the mowing page would look like this:

www.paulslandscaping.com/lawnmaintenance/mowing

A good URL structure will be based on your site hierarchy, have real words with appropriate keyword coverage. When you structure your URL properly, it tells Google what your page is about and how other webpages are related to each other.

Navigational Depth – Web Developer Atlanta GA

Website structure helps you to identify how difficult it is to get access to a particular part of your website. For instance, if you have a crucial webpage hidden beneath layers of subfolders, it will frustrate the visitors. At the same time, it also confuses the web crawlers. For a good SEO, the web developer in Atlanta GA recommends opting for shallow depth because it allows easy access to the important pages of your website.

Breadcrumbs

Remember the story of Hansel and Gretel? Website breadcrumbs work similarly to Hansel and Gretel’s reliable breadcrumb pathway. Yes, it allows users to trace their steps to a familiar location. Breadcrumbs appear at the top of the page when you get deeper within the site structure and act as directions to explain your location on the webpage. The arrows in between the destinations show how you reached the destination and how you can get back to where you started. In short, breadcrumbs provide clean categorization and easy navigation for users.

Internal Linking

Internal linking shows the relationship between pages and content on your website. Performing internal linking gives the search engine a complete picture of what you are offering to your audience. Internal linking throughout your blogs and other resources to your recent posts or product pages can have a great impact on conversions and sales. Moreover, it instills more ranking value to your website and reduces bounce rate.

Header and Footer – Web Developer Atlanta GA

Adding header and footer enhances your website structure and paves the way for seamless navigation. Your top header must list the main pages of your websites with minimal subcategories. However, don’t try to add any other elements to the header as they are unnecessary and distracts your users. You can also list the menu links in the footer navigation meu to avoid confusion and simplify the user experience.

Wrapping Up

Website structure can have a significant impact on your SEO performance. So, don’t underestimate its power! Always prioritize users and think about how you can make your website easy to navigate for them. A better site structure helps you to build your SEO potential from the ground up. Talk to your web developer in Atlanta GA to learn more about site structure.

Is your website suffering from poor site structure? Get in touch with the experts at Digital Marketing Strategies to improve your website structure and help your website perform better on search engines.