Digital Marketing Atlanta – The Relation Between Marketing Psychology and Buyer Decisions

Every feeling you have, every movement you make, and every process that happens in your body is controlled by your brain. With numerous commands and signals, it sends and receives every day, your brain always looks for ways to get jobs done quickly and effectively. This is absolutely true when it comes to problem-solving, decision-making, and more. According to the experts of digital marketing in Atlanta, great marketing is often about using skills associated with both the hemispheres of your brain. This is where marketing psychology comes to play.

What is Marketing Psychology? – Digital Marketing in Atlanta

Marketing psychology is defined by the factors that influence customers’ attitudes towards a product or service. Moreover, it’s all about how presenting a product or service affects your customers. The experts of digital marketing in Atlanta use marketing psychology to analyze and identify how customers act and find ways to influence customers purchasing decisions. Hence, it’s closely related to customer behavior.

What Is Consumer Behavior and Why Is It Important? – Digital Marketing Atlanta

Consumer behavior deals with the process the buyers use to select, consume, and dispose of products or services. The experts of digital marketing in Atlanta believe studying consumer behavior is crucial to help marketers understand what influences the buying decisions of the customers. Yes, by understanding how customers make their buying decisions, the marketers can present their products or services to the customers in such a way to create a significant impact on their customers. After all, studying consumer behavior is a great way to reach and engage with your audience and convert them to purchase from you.

What Does a Consumer Behavior Study Reveal?

According to the professionals of digital marketing in Atlanta, consumer behavior is influenced by different factors. So, every marketer should study consumer behavior to understand purchase patterns and buyer trends. A good consumer analysis reveals the following details.

• The thinking pattern of consumers and how they feel about different variations, such as products, brands, and more;
• What influences customers’ buying behavior;
• How they behave while researching your products or shopping from you;
• How their connections influence their buying behavior;

Factors That Influence Customer Behavior – Digital Marketing Atlanta

The experts of digital marketing in Atlanta have listed the three most important factors that affect customer behavior.

Personal Factors

Some of the personal factors that influence the interests and opinions of the customers during the buying process are age, culture, gender, demographics, and more.

Psychological Factors – Digital Marketing Atlanta

As mentioned earlier, the psychological behavior of the customer greatly influences how they understand and buy a product or service. It depends on their perceptions and attitudes.

Social Factors – Digital Marketing Atlanta

The following social factors have a significant impact on deciding the buying behavior of the customers.

• Family
• Friends
• Education
• Social Media
• Income

Marketing Psychology Strategies to Influence Customers’ Behavior in 2022 – Digital Marketing Atlanta

Every marketer wants to know how to make their audience convert. So, they always look for ways to identify how they are choosing their products and how to help their customers purchase from them. The smartest experts of digital marketing in Atlanta agree marketing psychology affects consumer behavior and how they buy products. So, here we’ve listed a few marketing psychology strategies that influence customers’ behavior in 2022.

Social Proof – Digital Marketing Atlanta

Generally, consumers make their buying decision based on the behavior of others. Moreover, it’s normal for them to buy from a brand or a company when they see other people are using and enjoying the products produced by them. The following three factors make people potential customers buy from your brand.

• Positive reviews
• A large number of active users
• Positive user-generated content

So, as a brand, utilizing social proof is essential to attract new shoppers. When your audience has no personal experience using your products or service, they turn to your past customers to know their experiences. So, start a referral program and share reviews of your customers on social media constantly to encourage your current customers to share good words about your brand.

A Sense of Scarcity

Rare items are usually valuable. Obviously, the scarcity of certain items makes them precious and places a higher value on them. So, the experts of digital marketing in Atlanta emphasize the use of the scarcity principle to encourage your customers to buy more and pay more. When you introduce temporary offers and limited supplies, this creates a fear of missing out on your customers. However, his creates a sense of urgency and encourages your customers to impulse purchase.

The Principle of Reciprocity

The idea of reciprocity is that if someone does something positive for you, you will feel indebted to do something positive for them. This is a part of social obligation, and we are used to it in all aspects of our lives. If you give a product for free to your customers, they will often feel obliged to return something to you. So, use this concept of reciprocity by providing free content to get the contact information of your potential customers.

Anchoring Bias

Anchoring bias is the action in which an individual makes a purchasing decision based on the first piece of information they receive. This tendency is useful for pricing. You can employ anchoring bias to display original prices alongside reduced rates during sales. The original price becomes a reference point (an anchor) for the customer, making the sale seem like a better deal than if the low price were shown by itself.

Wrapping Up

Have you used marketing psychology in your marketing strategy? If not, now is the time to do it. Incorporating the marketing psychology strategies helps you to win more customers and improve your ROI. Your customers will positively view your products, and this increases your sales too. So, what are you waiting for? Talk to the experts at Digital Marketing Strategies, the leading experts of digital marketing in Atlanta, to know more about marketing psychology and how it affects customer behavior. Visit https://www.digitalmarketingstrategies.consulting/ for more.