Digital Marketing Atlanta: Social Media Marketing for Businesses in 2021
By SheaMay 10, 2021
With 2020’s events that forced more digital communication, social media has taken on greater significance among customers and marketers in 2021. Hence, it’s a crucial part of digital marketing in Atlanta. Social Media is an ever-changing game. Moreover, it’s a staple area for businesses of all shapes and sizes to drive a huge audience. However, with the recent updates and algorithmic tweaks, it’s imperative for brands to keep up to date with this ever-changing landscape.
According to recent data, it’s estimated that more than 3.5 billion people will use social media networks worldwide in 2021. It’s almost 40% of the world’s population. So, it’s not a big surprise why businesses put so much effort into social media for their digital marketing in Atlanta.
Are you a marketer planning a social media strategy for your business in 2021 and beyond? You must remember, creating a social media plan will look a little different than in previous years. Also, the current pandemic is shaking up the digital field. And, this has compelled many marketers to revisit and rebrand everything to carve a unique place for them in the digital space.
Digital Marketing Atlanta – The Revival of Social Media
Social media is the one marketing discipline that rose back to prominence in 2020. It bridges the gap and keeps the families, friends, and brands connected to each other. With the right balance of engagement, content, and advertising, marketers can rule this marketing area.
The New Social Media Rules – Digital Marketing Atlanta
Rule #1 – New Customer Experience
Did you know an increased acquisition of new customers is one of the top results of social media marketing in 2021? However, this alone cannot improve your brand awareness. So, it’s imperative to ensure short-term ROI and to build creative digital experiences for the customers.
Rule #3 – Deliver Value through Digital Marketing Atlanta
Generally, people love to connect with each other. So, as a marketer, redirecting your focus on a social cause, customer engagement, and crisis response will help you strengthen the bond. But still, placing more value on content is crucial for your digital marketing in Atlanta.
Rule #3 – Don’t forget the Baby Boomers
Did you know a considerable amount of baby boomers are spending long hours on social media? Moreover, they are discovering new brands and products via social media. So, shifting your focus to this digitally savvy audience helps you to improve your brand awareness.
Rule #4 – Customer Engagement
It’s true that improving social media engagement helps you to bridge the gap between your brand and the customers. Moreover, it also improves your organization’s ability to increase ROI.
Tips to Choose the Best Social Media Platform for Digital Marketing Atlanta
Know Where Your Audience Is
Are you wondering how to choose the best social media platform for your digital marketing in Atlanta? It’s simple! All you have to do is to understand your customers and know where they are. Initially, begin with identifying where they spend most of their time online. Secondly, analyze the social media platforms they are using and how they obtain information about the type of products you are offering. This helps you to understand your customer and choose the best social media platform that could reach and engage them.
Focus on Your Content-Type
As we all know, there are two types of content: micro-content and macro-content. Micro-content is short and easy-to-consume content such as pictures on your Instagram feed, tweets, and more. If you are creating micro-content, you can choose social media channels such as Twitter, Facebook, Instagram, and more.
On the other hand, macro-content is long-form content and comes in three different types.
- Audio
- Video
- Written
YouTube would be the best platform to publish your video content, podcast channels for your audio content, and WordPress or other blogging sites can be used for long-form written content. Always keep in mind, macro-content can stay a long time compared to micro-content.
Limit the Platforms for Digital Marketing Atlanta
As a beginner, it would be overwhelming for you to spread yourself on every social media platform that exists. Instead, try limiting yourself to one or two social media platforms. This helps you to be more consistent and develop a successful presence. Once you have built a strong digital presence, try expanding into other channels one by one.
Top Social Media Platforms for Your Digital Marketing Atlanta
Everyone knows and uses Facebook. According to recent research, Facebook is the largest social media platform in terms of users. The report reveals that there are more than 2 billion monthly active users on Facebook. Among these, half of the Facebook users visit the site several times a day. So, spreading your content on this social media platform would be the best move to accomplish your business goals.
Instagram has a solid 1 billion monthly users, and most of them are the younger audience. According to a report, more than 60% of young adults under the age of 30 use Instagram. Instagram is the most powerful platform to reach a large audience.
This business and employment-based social media platform boast over 300 million active monthly users. With its newsfeed, you can reach more connections and followers without spending more money on advertisements. LinkedIn also provides you an opportunity to create massive awareness and user engagement.
Twitter has over 300 million active monthly users and is a real-time platform that allows you to share thoughts within seconds. As a marketer, you can use Twitter to reach your target audience and keep them engaged. Moreover, it also provides advertising opportunities for companies to display digital ads to their target customers.
Pinterest is a great social media platform that’s used mainly by women to share home décor, fashion, and other related pictures. If your business is focusing on products or services for women, you can make use of this platform. Moreover, brands that are targeting women can advertise on Pinterest to gain visibility and improve sales.
YouTube
Did you know more than 2 million people use YouTube regularly, and it is the second-largest search engine next to Google? So, creating content on YouTube helps you reach a wider audience, specifically, people looking for your content. YouTube is very effective for your digital marketing in Atlanta but requires a lot of work and investment. But, it’s also an affordable medium to publish your videos that drive more engagement and improve conversions. Moreover, Google featuring YouTube videos on the search results is the cherry on the cake. There are chances that your video content will display on Google’s search results page for your targeted keywords.
Wrapping Up
In today’s world, social media is a powerful weapon that can convey your message to the right audience. With over 97% of marketers using social media to market their products or services, the power of social media cannot be understated. The significance of social media platforms has created a perfect condition for businesses to prevail in this competitive landscape. However, social media cannot create an overnight effect on your business. With proper planning, you can create a social media strategy that can be integrated into your digital marketing in Atlanta to create long-term connections.
Do you want to know more about social media marketing? Our professionals at Digital Marketing Strategies, the leading experts of digital marketing in Atlanta, help you create the best social media strategy for your business. We will make you ahead of the business game while leaving the rivals behind.