Did you know the contact page of your website can have a significant impact on conversions? Usually, contact pages are given the lowest priority when it comes to web design. But, do you know your contact page is one of the most visited pages of your website? According to a leading Atlanta SEO Consultant, people see a company’s contact page on their website to get information on their location, phone number, e-mail address, and more. A well-designed contact page allows you to attract more prospects directly from your portfolio.
A contact page is a simple web page that’s designed for client acquisition and provides the essential details to your prospective customers in the most efficient way. Typically, it features information such as an e-mail address, business phone number, a physical address, and links to your business’s social media pages. According to recent research, more than 55% of visitors will leave your website within 15 seconds of landing. So, it’s crucial to have a contact page for your website. For instance, if a visitor is looking for a phone number or address on your website, failing to have contact information will make you lose that visitor, probably a potential customer.
Having a contact page on your website is significant for SEO purposes as well. Today, people use search engines to identify basic information about a store, like where it is located and more. So, having a contact page allows businesses to display the contact details in the search results. It also improves the relationship between the customer and the business.
One of the primary functions of a contact page is to get the attention of the visitors. For example, if a visitor likes the products or services listed on your website, and if they have access to the contact information they needed, they would definitely call you. According to the leading Atlanta SEO consultant, your contact page is the last one visitors see before they are deciding to buy from you. Unfortunately, if your home page is well-designed and the contact page has a poor design, they will change their mind and go somewhere else. So, it’s crucial to choose a high-end design for your contact page to boost conversions. Moreover, if you include a contact form, it allows customers to leave their thoughts, suggestions, tips, and more. In addition to this, you can also collect basic information about the visitors to your website.
The Atlanta SEO consultant lists the following as the unique features that make a good contact page.
The contact page of your website needs to be functional. You must make sure that all e-mail, phone links, fill out forms, and other features work properly. Moreover, if you run automated replies for contact requests, ensure they are working well too. You must double-check all the fields, buttons, and links before you display them on the webpage before visitors.
When it comes to the contact us page, the design of the page has a crucial role to play. All the features of the contact us page must be designed in harmony and balance. Atlanta SEO consultant suggests that the colors and styles you choose for the contact us page must go well with each other.
The content on the contact us page should be precise and must be compelling enough to encourage the users to fill the fields in the forms. Likewise, adding a short and crisp greeting phrase before the contact form can put your users in a good mood and make wise decisions.
Mobile devices are quite popular these days, and people use them everywhere for all purposes. So, the contact us page of your website must have a responsive design. This eliminates the issues that mobile users face while filling forms in the contact page using mobile devices.
A web form or contact form is one of the main components of the contact page. So, while designing your contact page, you must choose the best position for your contact form on your page. According to an Atlanta SEO consultant, choosing central alignment for the contact form would be better. In addition to this, you must pay attention to the number of fields used in the form. Using too many fields discourages users from filling your form as they have no time to do this. Alternatively, you can add just three fields, the name, e-mail id, and message, which allows users to take action immediately.
When submitting inquiries, some people want their identity to be anonymous, some don’t want to go to another window, and more. In some cases, people like to send a direct message to their e-mail. So, keep both contact form and e-mail address options for your visitors on the webpage. Moreover, ensure that the e-mail address is clickable so that it saves the user’s time.
Adding a business phone number to the contact us page is a step towards improving the relationship between you and your website’s visitors. This builds trust in them and shows your desire to negotiate.
Do you know adding social media buttons and links to your contact page improve your brand’s exposure? So, ask your web designer to incorporate social media links or buttons on the contact page. Moreover, it’s an additional benefit to you. Wondering how? The visitors will get contact information from the webpage and find one more way to reach you through social channels. When incorporating social media buttons, make them eye-catchy, bigger in size, and place them in the most suitable position.
Adding an interactive map to your contact page is a good investment and makes your website look more updated. A functional map on your contact page shows your business location and allows the users to find the correct route to reach your physical office. This eliminates their need to go for Google Maps, GPS, and more.
An automated message that informs users that their message was sent successfully gives your visitors peace of mind. However, they don’t have to be worried or submit the same messages, again and again, to ensure that the message was sent correctly.
A well-designed contact us page is the hub for visitors to get in touch with your business. It provides different methods of communication to potential customers. A contact page that encourages users to take the initiative must contain all the necessary elements, including e-mail address, business phone number, contact form, physical location, and a map. These elements give the potential customers the option for calling, visiting your store, or contact you via e-mail. So, what are you waiting for? It’s time to build an effective contact form for your website! Looking for some inspiration? Talk to our professionals at Digital Marketing Strategist, the leading Atlanta SEO consultant, to get started today!