Web Design Agency Atlanta: How to Build a Robust Website Redesign Strategy

Are you a business owner? Then, launching a business website is essential to maintain a strong online presence and reach your potential audience. Today, having a website for your business is as crucial as having a physical store or a business phone number. A company website allows your customers to find you anytime, anywhere. But, make sure that your website stays up-to-date in all aspects. Having an outdated website means missed opportunities. Yes! According to a leading web design agency in Atlanta, online competition is fierce these days, and only the strongest can survive.

New websites pop up every second, making the competition more challenging. So, what can you do to provide value to your customers in a sea of websites? An outdated web design makes your potential customers take their business elsewhere. But, don’t fret! A website redesign can help you stay in tune with customer behavior and increase sales.

The Importance of Website Redesign Strategy – Web Design Agency Atlanta

Your website is the best salesperson! The look of your website says more about your business while promoting your products, services, and pricing. Moreover, it attracts new prospects and converts them into leads like any salesperson. Like many business owners who train their salespeople on the latest updates, you must monitor the website performance and make the required changes to convert visitors into leads. So, creating a solid website redesign strategy is essential for your business to survive.

What is a Website Redesign – Web Design Agency Atlanta

A website redesign is a high-level change to your website that involves altering various elements of your website such as,

• Content
• Code
• Layout
• Structure
• Visual elements and more

These changes are done to improve the user experience and better serve the needs of your website visitors. However, a good website redesign done by a leading web design agency in Atlanta enhances user experience, reduces bounce rates, and increases revenue.

Why Website Redesign? – Web Design Agency Atlanta

A website redesign is a great investment for your business. Yes! It directly affects your bottom line. So, if you are redesigning your website simply to have a modern site, that’s the wrong approach. Alternatively, you must redesign your website with the help of a web design agency in Atlanta to meet your marketing goals and improve sales. 

When to Redesign Your Website – Web Design Agency Atlanta

Business owners choose to redesign their websites for many reasons. Generally, you must consider redesigning your website if,

• Your website looks outdated
• Your conversions or sales are decreasing
• Poor user experience
• There is stagnant traffic
• Your website has design-related issues

There are also other reasons to consider website redesign, and they are discussed in detail below.

Rebranding – Web Design Agency Atlanta

Typically, rebranding is done to change the perspective of a company for business reasons. It helps companies restore their lost brand identity, accelerates growth, and allows them to stand out from their competition. Rebranding is not always about just changing the logo of your business. Besides, it involves altering the visual elements of your website to communicate your brand’s message more effectively.

Product Launch

Are you launching a new product or a service? Then it’s your cue to redesign your website. Businesses consider website redesign for a product launch to reposition their brand in the market.

Adding New Features

Redesigning your website is inevitable if you want to add new features or functionality to it. However, the functionalities you add can directly affect your business. So, consult with your web design agency in Atlanta to make sure that the feature you are adding meets the goals of your business.

Responsive Web Design – Web Design Agency Atlanta

With the rapid increase in smartphone usage, it’s crucial for your website to be mobile-friendly. If you want more sales, you can’t sit back with an outdated website that isn’t mobile-friendly. So, talk to the experts from a leading web design agency in Atlanta to carefully analyze the user behavior and create a website that is mobile responsive.

Steps to Build a Successful Website Redesign Strategy – Web Design Agency Atlanta

For a successful website redesign, you must create a robust website redesign strategy that helps you achieve your business goals. It requires proper planning and expert help from a web design agency in Atlanta to make this makeover successful. Here we’ve listed a few steps to build a successful website redesign strategy.

Decide on a Goal

So, you are planning to redesign your website. But, what do you want from your new site? Yes, it’s important to analyze why you need a website redesign. In fact, it’s an essential step to centralize your efforts and help you determine whether you need a website redesign in the first place. Firstly, prepare the list of goals such as improving site performance, reducing bounce rates, and more. And, then plan to create a strategy that helps you achieve these goals through a website redesign.

Focus on the Visitors

Include user-centered design in your strategy because it helps you to understand your visitors, their requirements, and more. You are designing your website for the visitors and taking their needs into consideration to create a website that improves user experience.

User Interface

When redesigning a website, ensure that your user interface is not complicated. It must be easy enough to give directions to the website visitors to accomplish their task on your website.

Don’t Forget the Content

The ultimate objective of your website is to provide your visitors with relevant information. So, it’s crucial to ensure that the content on your website is fresh, useful, and sustainable.

Adaptable Layout – Web Design Agency Atlanta

Your website must stay up to date to stay in the game for a long time. To ensure this, it must be versatile enough to make changes whenever they’re needed. Having an adaptable layout ensures there is enough room for changes, and you keep things fresh while saving more time.

Post-Launch Strategy

There are business owners who create a website redesign strategy, use it to launch a website, and then forget it. This makes your website redesign a complete failure. In addition to a pre-launch strategy, you must also have a post-launch strategy that helps you to analyze the changes in your site performance after the redesign. It allows you to find out what works and what changes you have to make further to improve the performance or results. This step also makes sure that the rest of your marketing strategy goes smoothly.

Conclusion

Your website is the face of your business. It gives you a digital identity and persuades your visitors to become new customers. So, when redesigning your website with the help of a web design agency in Atlanta, keep your marketing goals and the visitors of your website in your mind. This helps you create a robust website redesign strategy that attracts new leads, improves site performance, and increases conversions.

Do you want to give your website a facelift? Get in touch with the professionals at Digital Marketing Strategies, the leading web design agency in Atlanta. We help you design a robust website redesign strategy that makes your website productive and converting.