Millions of people across the globe turn to Google for answers to their questions and problems, big or small. When they search for certain key phrases, they click on the first few results on the first page of Google. This is the reason why the websites that are on the top of the search engine result page attract 36% of the traffic missed by the low-ranking websites. Yes, nowadays, people don’t bother to check the second page of Google. If they don’t find results for their relevant topics, they will simply adjust their search query. So, a better Google ranking is a must for promoting and converting your business.
With knowledge panels, local results, expandable related questions, answer boxes, and more, Google’s search results are getting more robust. If you want to stay ahead of your competition, it’s well worth the effort to rank top on the first page of Google. Here we’ve listed a few reasons why ranking on the first page of Google is imperative.
When someone submits a search query, Google shows ten results on the first page. The ranking depends on a number of factors such as page speed, backlinks, bounce rate, and more. Staying on the top position of Google’s search result page brings more new traffic to your website. It can be an excellent opportunity for your business to grow and thrive online.
Did you know the top-ranking websites on the first page of Google get 42% of the traffic while the second receives only 11%? So, it’s crucial for your website to rank on the top of the first page. When your website ranks on the top, it means your website is more relevant and reliable for the search, which are the obvious elements of leads and traffic.
When your website is on the first page of Google, many people will see your business and become familiar with your products. According to a recent research report, around 75% of people don’t make a purchasing decision unless the businesses are the most common names found on social media or Google’s search result page. So, being on the top results helps you improve brand exposure and awareness.
If you search for ‘running shoes’ in Google, you will get results of the leading brands like Nike and Adidas. So, when you secure a better Google ranking, it creates a positive image for your business in the eyes of the customers. This gives your business a boost and improves your brand awareness.
Businesses often use Search Engine Optimization to put them on the top searches of Google. This brings more organic traffic to your website, and customers are more likely to buy products from you. This provides a greater ROI compared to other forms of advertising. So, it’s always wise to stay on the first page of Google.
According to a statistical report, 75% of people will never click on the second or third pages of Google. If you are ranking on the second or third pages, you won’t get any clicks or the traffic you need to make your SEO efforts worth the investment. With countless high-profile websites and bloggers ranking for the top industry keywords, it would be difficult for an average website owner to rank for these keywords. But you shouldn’t give up! Here we’ve listed a few strategies to rank high on the first page of Google.
Did you know Amazon makes 57% of its sales from long-tail keywords? This is because long-tail keywords are used for more specific searches, while short-term keywords are used in general. The majority of the searches in Google are made using long-tail keywords. When you target these long-tail keywords, they require less time and money to rank on the first page of Google. So, creating content and optimizing it for long-tail keywords will help you dominate the search engine result page.
One of the downsides of a long-tail keyword strategy is that you can’t add random keywords onto the same page. So, concentrate on creating more blog posts and get a better shot at ranking high on the first page of Google. When you write more blog posts, more pages get indexed, and this increases the traffic to your website. This doesn’t mean a regular 500-word blog post. You should create more in-depth content that allows users to gain knowledge and solve their problems.
Link building will help the SEO and domain authority of your website. Moreover, it helps you appear in searches because Google loves content with lots of links. So, write more guest posts and link to websites with high authority.
Google’s search results are extremely competitive. With search results dominated by industry leaders who have been creating content for years, it’s nearly impossible for you to show up on the first page of Google if you are just starting out. But, with a proper content strategy and link building, you can get your brand in front of the right audience. Get in touch with your Atlanta SEO consultant to create effective strategies that help you rank high on the first page of Google.