Internet Marketing Atlanta: Do’s and Don’ts of Link Building

Do you want to gain a competitive edge? Or do you want to establish yourself as an authority? Are you looking to boost the online visibility of your business? You are not so far from fulfilling your dreams and achieving great results. Link building is a crucial part of internet marketing in Atlanta. It helps you create high-quality backlinks to your website to improve your online presence and get a competitive edge. Moreover, if you want to rank higher now and in the future in Google search results, you shouldn’t ignore the importance of link building. With more than 45% of SEO specialists spending time building internal and external links, you should never miss out on the opportunity to make link building a fundamental component of your internet marketing in Atlanta.

The Importance of Link Building – Internet Marketing Atlanta

Before Google, search engines such as Yahoo! ranked websites based on their content. However, the advent of Google has revolutionized internet marketing in Atlanta and developed better ways to rank a website. One of the most crucial factors to improve website rankings is building links. The rolling out of the PageRank Algorithm has changed the whole game. Instead of analyzing the website content, this algorithm allowed Google to look at how many other sites are linked to a particular webpage.

Even after two decades, links are still the ultimate option to identify the quality of a webpage. So, adopting the right link building techniques is crucial to improve the authority of your business and make it more reachable. Without a proper link building strategy, it’s impossible to succeed online.

Generally, link building is getting another website to link to your website. A simple hyperlink from a website to another is a strong hint that it deserves to rank higher for relevant keywords. When you get more high-quality links for your website, you get a higher level of organic traffic. Moreover, there are chances that you will rank higher on Google search results.

However, link building for internet marketing in Atlanta takes time and effort. Building better links for your website is complicated. But it can have a significant impact on organic traffic and ROI.

Is Link Building Worth the Effort? – Internet Marketing Atlanta

Absolutely! Once upon a time, people used to buy or trade links just to get enough links. But, after the rolling out of the Google Penguin update, it didn’t work. Google announced a penalty for websites that used link building tactics such as spamming. Also, it emphasized the fact that placing a lot of links can help your website rank for a short while. However, it will not help you in the long run. So, here we’ve listed a few do’s and don’ts for link building for your SEO.

Do’s of Link Building – Internet Marketing Atlanta

Focus on Content

You have a website and are asking webmasters or writers to link to your site on their page or article. But why should they do it? Most people refuse to give a link to your site unless your website or webpage provides value to their audience. Yes, producing quality and relevant content is crucial to convince webmasters and writers to get a link to your site on their page or article. Moreover, the content produced for link building for your site should be non-branded and non-promotional. So, focus on creating in-depth, evergreen content that provides value to the audience.

Choose Authoritative and Relevant Sites

All links are not created equal. So, concentrate more on the quality of the links over the quantity. You can check for opportunities on authoritative news publications, educational websites, and more. Moreover, seek for chances that are relevant to your business niche.

Use White Hat Tactics – Internet Marketing Atlanta

Look for linking opportunities from businesses or customers who love you the most. Contact them to see if you can earn a link on their site or article. Maybe, there are chances you may land on high-quality links. Also, you can try participating in charitable and community events. In most cases, they will be ready to give a link to your site as a token of appreciation. So, don’t afraid to ask!

Be Patient with your Link Building Strategy for Internet Marketing Atlanta

Do you want to see true results? Then you must be patient and employ a holistic approach to link building for your internet marketing in Atlanta. As mentioned earlier, link building takes time and effort. The time and effort taken to build strong relationships with business owners and writers and creating quality content are worth your investment.

Don’ts of Link Building – Internet Marketing Atlanta

Say No to Low-Quality and Spammy Sites and Directories

With an aim to build as many links as possible, business owners get tempted to get links from low-quality blogs, link directories, and spammy sites. However, resist this temptation. Don’t sacrifice the quality of the backlinks for the quantity. When you focus more on getting more backlinks while sacrificing quality, you are getting into trouble with the search engine. Apparently, your website gets penalized for using low-quality directories or spammy websites. So, how can you tell a site is spammy or low-quality? Well, if a site doesn’t want your brand affiliated with, displays more ads, or has poor content, it’s high time to stay away from it.

Say No to Link Exchange Schemes

Did you know it’s a red flag if there is an unnatural number of link exchanges between two domains? So, don’t participate in link exchange schemes. Also, be selective about who you choose to give a link to their site. In addition to this, make sure you give reciprocal links only to people who are relevant to your industry and provide valuable content.

No Cloaking

Cloaking is the practice of presenting different URLs or content to search engines and users. This practice is employed to deceive Google to display a page, otherwise, it would not be displayed. According to Google, it’s a black hat technique. It also considers cloaking as a violation of Google’s Webmaster Guidelines. Cloaking may allow you to rank your website for a particular keyword. On the other hand, you may also notice a decrease in ranking. So, stop doing anything to manipulate the search ranking.

Don’t Link Only to the Home Page – Internet Marketing Atlanta

Do you have backlinks link only to your home page? This might get you into trouble. Linking backlinks only to your home page makes it look spammy. Moreover, it also leads to poor conversions. So, while doing backlinks, ensure that you are getting backlinks to link to different pages of your website.

The Takeaway

Link building is changing! However, you should know the right way to do it to achieve the best results. Always try to balance volume with quality to ensure sustained performance on search engines.

Are you ready to take your ranking to the next level? Employ the best link building techniques to witness an uptick in your SEO performance. Contact our professionals at Digital Marketing Strategies to ace your link building techniques in 2021. We help you build the best link building strategy for your internet marketing in Atlanta.