7 Steps to the Ultimate Marketing Funnel (Steps 4 & 5)

Marketing Automation to build your list

Wouldn’t it be nice to just sit back one day and have your marketing be done for you? We’ve all had those days where we have back-to-back meetings from 9 until 5, yet still have a huge to do list (like sending out a bunch of emails to our prospects and getting new blog posts up), and we know there is just no way that we can ever get it all done.

Luckily, there’s a solution. A solution that can not only do a little of the work for us, but can make our marketing process more efficient, without feeling like it’s coming from some robot out in cyberland.

The solution? Marketing automation.

Marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.

Unlike automating manufacturing processes, implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.

The ultimate goal with your marketing is to generate more revenue for your company. To accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Where marketing automation really makes an impact is the conversion and closure stages of this process.

An active, insightful, blog that gets updated on a weekly basis? (Content)

If you’re just getting started blogging, here are some tips that will help you get off on the right foot.

Focus on your member personas

Blogging is the perfect opportunity to attract and engage your member personas. What are member personas, you ask? Well, they’re semi-fictional representations of your ideal customers based on market research and real data about your existing customers. By focusing your efforts on these key individuals, you’re more likely to attract qualified traffic to your website.

Optimize your posts for search

In order to leverage the full potential of your content, you need to optimize your posts for search. To do this, be sure to include one or two high-ranking keywords in the titles of your posts, as well as in the URL. It’s also important to utilize a responsive design, as Google favors sites that are mobile-friendly.

Blog consistently and frequently

The more you blog, the better. Now as a business owner, entrepreneur or marketing manager, we know you’re busy. You don’t have time to write 3+ posts from scratch each week. But not to worry. If your organization already has valuable content (i.e. a whitepaper, an eBook, etc.), take pieces of those documents and convert them into blog posts. This is a quick and easy way to keep your site active and engaging.

Incorporate great formatting and imagery

Bloggers are so focused on writing copy that they often forget about formatting and imagery. But bad formatting can actually be a deal breaker for many readers. Make your posts easy to read by including headers, subheads, and bulleted lists, when possible. You’ll also want to include high-quality images whenever incorporating pictures.

Remember your call-to-action

Blog posts are a great way to convert your website visitors into prospects. But in order to do that, you’ll need to include a call-to-action, or CTA. CTAs are words or phrases that try to provoke an immediate response, such as “Download Whitepaper” or “Get Free eBook.” Remember: In order for CTAs to be effective, they need to be explicit and enticing.

If all this seems too daunting to you, you can hire us to do it for you.  Tell us about your project or simply contact us for a quote.