Conversion Rate Optimization or CRO

Conversion Rate Optimization (CRO) is one of the most profitable marketing strategies for businesses. It allows you to test alternative versions of web and landing pages and optimize your website based on actual user response.

Marketers, small business owners, and web designers can all learn the best way to approach CRO. If you want to learn how to identify your CRO goals and use qualitative research to better understand your customers, this is primer. Once you get started, you’ll learn how to prioritize testing opportunities, create hypotheses, and set up and run tests. From this point on, you can begin to learn how to analyze test results to draw actionable insights that have immediate impact on the bottom line.

The fundamental principle underlying the science of conversion rate optimization is research.

Research into the where and why visitors on your website are not taking the desired action is the building block of any conversion rate optimization strategy. When it comes to visitor research, ensure that you’re generating both quantitative and qualitative data.

Looking at the analytics of your website, its conversion funnel and the actions you want visitors to perform will give you quantitative data around your visitor behavior. This data tells you where your website is losing the incoming traffic.

For qualitative data, you need to look into the visual behavior analytics using tools such as heatmaps and visitor recordings, study your website’s form analytics and conduct visitor surveys to uncover the reasons why your website is losing the incoming traffic.

Why is research fundamental to a successful CRO strategy?

Conversion Rate Optimization is a scientific method which is implemented to improve the rate of conversion of a website. At the process level, this is how it works stage-by-stage:

The success of every stage in the conversion rate optimization process is contingent on how thorough and actionable the insights gleaned from your research are.

It is only when you have obtained enough credible insights from your research to go to the next step, of creating hypothesis and from there to the next one, and so on.

Hence, when it comes to conversion rate optimization, the better the research, the better are your chances of success.

Note: If you’re looking for a comprehensive tool, which can help you plan, manage, and execute your end-to-end conversion optimization program, check out VWO.

VWO is the world’s first connected conversion optimization platform that enables businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap, and run continuous experiments on their digital properties.

Webinars, guest posts, affiliate programs, and more

Webinars are without a doubt the best way to grow your list and multiply your revenue and profit faster than any other strategy.

Webinars have evolved into a key marketing tool.  They are marketing events where you invite prospects and customers to learn about a new product, share in your subject matter expertise on something important to them, or just find out what makes you a good fit to work with them.

What’s in it for you?  If you effectively plan and execute a webinar you can:

• Generate new leads
• Improve your company’s brand awareness
• Help expand existing customers
• Qualify prospects and move them right into the next stage of the sales process and
• Generate massive revenue

Here are some of the benefits of webinars  you should consider:

1. Short Lead Time – A webinar can be up and running in 4-6 weeks. Logistics are not complicated and you don’t need to plan months in advance.
2. Run webinars with small or large numbers – You don’t need to worry about minimum number of attendees
3. Build loyalty with existing clients/customers – It’s an easy, low-cost leveraged way to add value and maintain your relationship.
4. Offer free valuable information – Prior to the webinar survey the participants to identify their concerns, issues and challenges about the topic. Then present a detailed sales pitch for attendees to buy your product or service at a special rate not available anywhere else.
5. Create instant products through recordings – Many webinar services have a recording function built in. Use the recording to turn it into a product such as a DVD, video podcast or on-line video.
6. Invite prospects to attend – It’s a low-cost way to give them an experience of you before they “buy” you. Run an SEM campaign to grow your list of attendees.
7. Expose attendees to guest experts – You do not need to be the speaker of all your webinars. Invite a guest presenter to share the stage. Same market, but with a different area of expertise.
8. Give people more access to you – A webinar is an inexpensive way to interact with many people at the same time, while still offering value.

Now there you have the seven steps to the Ultimate Sales Funnel.  All the steps are laid out for you.  Now it’s up to you to implement them.

If all this seems too daunting to you, you can hire us to do it for you.  Tell us about your project or simply contact us for a quote.