Atlanta SEO Consultant: 4 Digital Marketing Strategies That You Should Implement

Do you want to drive more leads to your business? Does your business have a significant online footprint? Growing your business in the digital landscape isn’t easy! A well-crafted, complete digital marketing strategy is the path to more leads. It is not about creating content and running a PPC campaign, but understanding the pain points of your audience and creating a customized solution that meets their needs and requirements. Yes, a savvy digital marketing plan by an Atlanta SEO consultant puts you ahead of your competitors and helps you keep up with the market.

Generally, running a digital marketing plan for a business is time-consuming and complex. So, building a digital marketing strategy framework with the help of an Atlanta SEO consultant is essential to drive more prospective buyers to your website, convert them into leads, and leads into sales.

According to a recent report, 97% of people research a local business online, and it’s essential to meet them where they spend the most time. But, finding the best digital marketing strategies that work for your business can be challenging. Here we can discuss the four digital marketing strategies that every business should include in their digital marketing plan.

Three Critical Aspects of a Digital Marketing Strategy – Atlanta SEO Consultant

Attract Leads

Planning effective content marketing, e-mail marketing, PPC, and social media campaigns to attract prospective customer traffic to your website.

Increase Conversions

Convert an anonymous website visitor into an identifiable lead through A/B testing by creating compelling videos and more.

Close More Deals

What are leads for if they don’t close? Equip your team with the necessary tools and techniques to close more sales.

Top 4 Digital Marketing Strategies for Businesses from Atlanta SEO Consultant

Almost 50% of small businesses don’t have a dedicated marketing strategy, and this makes it difficult for businesses to improve visibility online. However, the right digital marketing strategy crafted by an Atlanta SEO consultant helps you build a strong value proportion and get a leg up on your competition.

E-mail Marketing Strategy

E-mail marketing may be old (say four decades), but it’s as strong as ever! Yes, at the beginning of 2020, there were talks that e-mail marketing would take its last breath. Then the pandemic hit, companies shifted to digital channels quickly, and e-mail marketing has become a ‘hot topic’ again. According to HubSpot, e-mail marketers are sending 27% more e-mails than they did before the pandemic. Our Atlanta SEO consultant from Digital Marketing Strategies has listed a few e-mail marketing trends that allow you to match or even exceed your competition and ace your e-mail marketing strategy.

• AI: Incorporating Artificial Intelligence into e-mail marketing helps you collect data and process them with minimal effort.
• Hyper-personalization: From raising brand awareness to re-engaging customers, your e-mail marketing campaign can help you in different ways. More than 94% of customers automatically delete e-mails, unsubscribe, and become less willing to buy a product or service if the e-mail content is mistargeted. Therefore, lack of personalization can cause a detrimental effect on your marketing and degrades your mailing list. So, the business world is expected to focus more on e-mail marketing hyper-personalization in 2021.
• Automation: In 2021, e-mail marketing is expected to step away from manual campaigning to drip campaigning (automation) that uses trigger-based e-mails. This technique ensures consistent and cohesive communication between the business and the customers. Today, customers are fed up with content overload, and the last thing they want to see is an intrusive and spammy e-mail that comes out of the blue. However, drip e-mail campaigns are friendlier and allow the necessary information to come in ‘drips,’ and ensures that the customer or prospect receives the exact piece of information they are looking for.

Content Marketing

According to Digital Marketing Strategies, the leading Atlanta SEO consultant, adding content marketing to your digital marketing strategy creates tremendous opportunities to improve your results. When you deliver valuable and relevant content to users, you grow as a brand while enhancing your online reputation and building a community. Is content marketing all about creating and distributing content? Absolutely not! It’s a strategic approach that allows you to engage your target audience and create profitable customer action. Here we’ve listed a few content marketing trends that help you to get started.

• Build Communities: Building communities has been a push for marketing teams during the pandemic, and building it around content will surely expand your reach. As a result, it improves brand awareness and creates a sense of community among your audience. Moreover, it makes your customers feel valued.
• Videos and Webinars: Live video was trending well even before the pandemic, and now it has become an effective medium to convey your message to the audience. Firstly, video marketing helps your customers to learn quickly. Gone are the days when people relied on slides to learn things. Now, they want to interact and get their doubts cleared instantly.
• AI-powered Content: The traditional content marketing is manual and repetitive and limits the growth of your content marketing ROI. On the other hand, AI-powered content fuels your business growth and delivers improved ROI.

Facebook Advertising

Do you want to drive cost-efficient sales volume for your business? Facebook advertising is the best way to get a lot of potential eyeballs on your business. Moreover, it allows you to target a specific audience and provides a massive return. Here are few Facebook advertising trends that will get you going in 2021.

• Model Your Ad Content: When you run Facebook ad campaigns, style your Facebook ads to news feed posts. This makes the ads feel more like organic posts and gets your customers to read them.
• Short Video Creatives: One of the biggest trends of Facebook advertising is using short video creatives. These videos offer high-value content and are super-effective.
• Test Different Ad Copy Lengths: Test different Facebook ad copy lengths to figure out what performs best for your audience.
• Reel-like Content: Try experimenting with reel-like content that we usually use on Instagram. This short video is more dynamic and gets you more attention.

PPC Advertising by Atlanta SEO Consultant

PPC advertising helps businesses to grow their business quickly by attracting new leads and driving more sales. But, diving headfirst into PPC advertising without a solid plan can be an expensive mistake. In the ever-changing world of PPC, today’s trends may not be in the picture tomorrow.  So, our Atlanta SEO consultant has a few suggestions to improve your PPC game in 2021.

• Embrace AI: Automation isn’t new to PPC advertising. It provides you the opportunity to run smart campaigns that helps you to reach more targets at all stages of the customer journey. As a result, using automation improves your PPC strategy while saving your time.
• Conversion Tracking: Generally, keeping an eye on your campaign performance and its conversion is crucial to add value to your business. Implement the right tools that make your tracking easier and understand how your ads work in moving your customers along the funnel.
• Data Reports: Data can be daunting! Visualizing your data through graphs and charts can make all the difference and gets insights that help improve your business going forward. Using the right reporting tool to visualize your data can enhance your paid search strategy.
• CPCs and Budgets: Budget planning is crucial, and it sets you up for better financial decision-making and more sustainable spending. Your Atlanta SEO consultant will guide you in effectively allocating your budget and reduce spend in wasteful areas.

The Bottom Line

The digital landscape is getting crowded by the year. Without an innovative digital marketing strategy, it’s difficult for your business to survive. Partner with Digital Marketing Strategies, the leading Atlanta SEO consultant, to create a killer digital marketing plan that helps you reach a bigger customer base.