Digital Marketing Strategies

Digital Marketing Strategies are a strategic tool for every small and medium business, encompasses every marketing effort a company makes in the digital environment to enhance its online presence. However, finding out the most effective digital marketing strategies for your business makes it unique and helps you get a leg up on your competition.

Within the past decade, digital marketing has become the best way to market your business. And, in the past few years, it has become an integral part of businesses to grow and thrive. Gone are the days when you had a “brochure” website and ran some un-focused ad campaigns. Here our certified professionals from Digital Marketing Strategies lists a few good reasons to employ the most effective digital marketing strategies for your business’ success.

Top Reasons to Choose the Most Effective Digital Marketing Strategies

Reach Your Targeted Customers

According to a survey, 86% of people using social media communicate with brands. This explains how digital branding works to improve brand awareness and customer engagement.

Cost-effective

Employing the most effective digital marketing strategies yields a high return on investment compared to traditional marketing.

Measurable

Besides reaching your targeted customers, employing the most effective digital marketing strategies allows your business to measure and track its campaign progress. It also helps them decide what works and what doesn’t for them.

Scalable

Implementing the best digital marketing strategies enables you to analyze data and make quick changes to reduce ad spend and lost revenues.

High ROI

Cost-effectiveness is the ultimate priority for small businesses. However, using the right and the most effective digital marketing strategies allows you to improve your ROI and save more dollars to grow your business.

Digital Marketing Strategy – An Actionable Plan for Success

Digital marketing is no magic! It needs you to create an actionable plan that drives your business towards success.      But, for a small business owner, building a digital marketing strategy can be daunting if they aren’t sure of how to get started. Here we’ve listed the most effective digital marketing strategies that help your business achieve its marketing objectives through digital media.

Local SEO

Even if you are serving a small local market, optimizing your website and listings for local search is crucial to place your business in front of your target customers. If you are not in the top one to six listings in your area, you are losing your potential customers and sales. So, what can you do to drive traffic to your website? Simple! Get your business listed in area-specific directories.

Google Maps

From a simple virtual map to a place to explore local businesses, Google Maps has evolved over the years. More than a map, it’s a place of discovery, as it enables users to search nearby services and businesses quickly and easily.

According to recent statistical data, the search for keywords “near me” and “tonight/today” increased by 900% in the past two years. Mobile searches for “open now” grew 200%. Additionally, local search is one area where 46% of the search engine users choose to click on a local business once they’ve found it. So, it’s crucial for businesses to get listed in these maps to get a good chance of gaining new customers. Here’s how Google Maps benefits your business.

• Google Maps makes it simple for the users to view their options and make decisions before visiting a business. It acts as a search engine to find a local business and a map to guide users to the location.
• When your business is listed on Google Maps, the platform provides a comprehensive index of your business, including the phone number. This allows people to quickly contact your business and take your business to the next level. Moreover, since a majority of the searches for local businesses are performed via phone, mobile users can call businesses with just one tap.
• In addition to the business phone number, Google Maps also highlights the website, which encourages people to visit your website.
• Today, the visual representation of your business is significant as customers are making decisions based on the images. You can feature images of your products, offers, and photos shared by customers to captivate potential customers and encourage them to purchase from you. A recent study reveals listings that include photos receive 42% more direction requests and 35% more website clicks.
• Google Maps displays reviews by your customers, and this builds brand trust and improves customer credibility. Encouraging customers to leave reviews on Google Maps other potential customers to gain trust in your business and improves conversions.

Tips to Rank Higher on Google Maps

• Start building high-quality backlinks to your website
• Verify your Google My Business Page
• Use subcategories in GMB to represent a competitive market in your geographic area.
• Build niche citations
• Add local business schema markup to send a much higher quality signal to Google and other search engines about the relevance and authority of your business location.
• Optimize the home page of your website as Google looks to the landing page of your Google Maps listing to determine relevance and authority.

Take Advantage of Google My Business

Google My Business needs no introduction! It’s the primary digital marketing channel for local businesses, and one of the most powerful things you can do for your business is to rank your Google My Business. This is the most effective digital marketing strategy if you run a local business targeting local customers.

Google says, “When someone searches for a business or place near their location, they’ll find local results across Google, in places like Maps and Search. To improve your business’s local ranking, use Google My Business to claim and update your business information.”

When you search for a local business online, you can see the Google My Business listing even before three organic search results. So, if you rank your Google My Business listing, you can get more qualified leads without spending more on ads. Moreover, this listing combines all Google platforms such as Google Maps, Google reviews, and more in a single place. Most importantly, it boosts the credibility and visibility of your business instantly. Our professionals from ‘Digital Marketing Strategies lists a few tips to take full advantage of Google My Business Listing:

• Claim your Google My Business Listing because anyone can list your business on Google. Once you claim your listing, you will have access to edit and update your information, post timely information, and manage reviews.
• Fill in all the fields and ensure that your profile is complete. Include business name, address, phone number, website, category, hours of operation, description, photos, and more.
• Ensure your business information is consistent everywhere.
• Avoid penalty-inducing offenses such as using a URL that redirects to your website’s URL, adding keywords into your business name field, having multiple local listings, and more.
• Add more customer reviews.
• Optimize your website and content for search.
• Regularly post updates to your Google My Business as it helps your business stand out to potential customers.
• Utilize the Q&A section to hear directly from the people and respond to them.
• Respond to Customer Reviews

Content Marketing

Creating and distributing valuable content to attract and retain your target audience results in the sustainable, long-term growth of your business. The major elements of content marketing include,

• Create quality content
• Choose topics relevant to your customer base
• SEO optimization
• Optimize content for readers
• Consistency and promotion

Today, content comes in various forms, such as videos, podcasts, online courses, and more. Create and share content that focuses on the needs of your target audience and provides answers or solutions to their search queries.

One of the easiest ways for a small business to adopt a content marketing strategy is creating blog posts and sharing how-to guides, tips, & ebooks, that are useful for a lead to consider a product or service you offer. Moreover, you can boost the reach of the content you create by sharing them on social media. Brand exposure is the ultimate goal here, and your audience will remember your brand even if they aren’t buying anything from you. Here we’ve listed a few content marketing trends that you must try in 2021.

Content Marketing Trends for 2021

Building Content Communities: Building content communities helps you to expand your reach and improves brand awareness. It also has a positive impact on audience engagement while making them feel valued and treasured.

Videos and Webinars: Go live with videos and webinars to convey your message and educate your audience. These interactive approaches enable us to be in a small group asking questions, and answering them is still highly appealing.

Improve Content Experience: Do you want your users to stay on your website?   Do you want to help your potential customers find exactly what they’re looking for and enter a sales funnel? Then, improve the content experience. Besides long text content, add courses, webinars, videos, podcast episodes, and tactical calls-to-action to drive more leads.

Focus on SEO: SEO never goes out of style! Create a solid SEO strategy and find long-tail keyword opportunities to spruce up your content strategy.

Audit Your Existing Content: Performing a content audit helps you to understand the actual state of your content and allows you to determine what type of content brings you the best results. Moreover, it also helps you to find out the areas where you need to improve.

Repurpose Content: Repurpose content across channels instead of starting from scratch to save time and create engaging content that converts.

 E-mail Marketing

E-mail marketing is the cornerstone of digital marketing, and the funnel begins with a ‘lead magnet.’ While some argue that e-mail marketing is outdated, E-mail ranks well as the highest converting channels for interacting with leads. This marketing strategy is cost-effective, has a global reach, easy to automate, setup, track, and optimize. A HubSpot report reveals that 80% of business owners believe that email marketing amplifies customer retention. According to them, there is more room for personalization and customization in an e-mail, unlike other channels.

Tips to Uncover the Potential of E-mail Marketing

Hyper-personalization: Did you know emails with personalized subject lines are 26% more likely to be opened and get 6X higher transaction rates? Creating hyper-personalized e-mails that give relevant information to the users and that feel like it was only meant for them sways your customers.

Text-Only Emails: Sending text-only e-mail can be a nice change from flashy e-mails and used when you’re looking to get a little personal or trying to connect with your subscribers on a deeper, more personal level.

Incorporate Bright Colors: Make your e-mail designs and images bold and bright to drive more engagement and conversions. Doing so will also increase brand awareness, increase click-through rates, and sell products quickly.

Automation: Personalizing e-mails can be labor-intensive, and automating your e-mail marketing improves customer engagement and loyalty. Automation includes creating welcome e-mails, sending better transactional e-mail, sending anniversary or birthday e-mails, sending e-mails based on website activity, and more.

Conclusion

Creating the best digital marketing strategy is a crucial step for many small businesses. Choosing any one of the marketing strategies stated above will produce good results, but when they are combined together, it creates a perfect balance and makes your business grow and thrive.

Need a plan to create the most effective digital marketing strategies for your business? Talk to our experts at Digital Marketing Strategies and get started today!