Important Digital Marketing Tips

If you want to learn some digital marketing tips and tricks, read on…

There are 4.57 billion active internet users worldwide, and 300 million users are from the US. With the evolution of modern technologies and the increasing demand for digital communication, the digital landscape is changing to meet the unique demands of the users. According to Digital Marketing Strategies, the leading digital marketing company in Atlanta, using the same marketing techniques that were used five or ten years ago isn’t going to drive customers to your business. Those strategies and techniques don’t have the same impact they would have caused in the past years. Today, consumers are on the go. They rely more on their smartphones to make their purchasing decisions, compare prices, find local businesses, and more.

Long gone are the days when it was just enough to have a website to succeed online. Today, the competition is high, and you can find numerous websites just like yours out there. Hence, the only thing that matters is how you are distinguishing yourself from others. You should have a complete, multi-dimensional online marketing strategy that helps you compete in today’s changing marketplace. Here we’ve listed the top 3 digital marketing tips and tricks to help you reach the right targets.

Mobile First Indexing

Go mobile or get out of the game! Did you know 60% of searches are performed on mobile devices? And, when you narrow down this number to a particular niche, the percentage easily jumps up to 72%. Nowadays, if people have a query or need to find a product, they just use their smartphones to Google it. This emphasizes the fact that the brand must be present when someone is searching for your product or service from their mobile device.

After Google’s mobile-first index, the content that isn’t optimized for mobile search will not rank, and desktop-only sites will be completely dropped from the index. So, according to the leading digital marketing company in Atlanta, getting your site ready for mobile first indexing is imperative, so you don’t lose your traffic and ranking.

Tips to Go Mobile

• Avoid using separate mobile URLs (m.dot sites) and use responsive website designs for new websites.
• Use the same content, structured data, meta robots tags, images, alt texts, and for your desktop and mobile sites.
• From optimized page titles and descriptions to robust structured data, focus more on technical SEO. Duplicate or thin content is a big NO, NO!
• Improve page load times to minimize bounce rates and increase conversions.

Mobile traffic has consistently accounted for 50% of global web traffic in the past five years, and the percentage of searches isn’t lessening in the coming years too. If your customers couldn’t find your brand on mobile search, they will go somewhere else to shop. So, get on board to provide your customers the best mobile experience and give them a reason to stay.

Influencer Marketing

With the new decade upon us, marketers are looking for the best ways to connect with their target audience. If you are one among them, influencer marketing is just for you! Influencer marketing is an established form of online marketing that takes the idea of celebrity endorsement and integrates it into the modern content-driven marketing campaign. The word ‘influencer’ in influencer marketing doesn’t just revolve around influencers but involves people who don’t consider themselves famous in the real world. In the current scenario, influencer marketing isn’t showing any signs of slowing down and is expected to reach $15 billion by the end of 2022! Here are a few influencer marketing trends that help you expand your audience, generate new leads, and increase your revenue.

• It’s reported that micro and nano influencers will generate a higher engagement rate in 2021 from an organic search perspective. So, it’s recommended to focus on these influencers to get their followers to engage with your brand and turn them into trusted resources.
• When it comes to influencer marketing, authenticity is a crucial aspect. So, while choosing an influencer, be very careful to avoid going viral for the wrong reasons.
• While choosing the influencers, take into account that they represent diverse consumer segments and brands equally.
• Once you choose the influencers, set a budget and create a management strategy for careful monitoring and follow-up.
• Set a goal and a message that structures your influencer marketing campaign.

The world of influencer marketing isn’t the same as before. A lot has changed in recent years, and things are drastically different from what they were five years ago. So, get started with building a comprehensive influencer marketing strategy to improve the value of your brand and reach a more targeted audience.

Machine Learning

A couple of years ago, the words ‘machine learning’ picturized the rise of machines, but today, the term has more positive associations. Machine learning is a boon for marketers as it provides an opportunity for them to make important decisions quickly based on big data. They use machine learning to find patterns in user activities on a website. This allows marketers to identify future user behavior and quickly optimize advertising offers. According to the top-rated marketing professionals, the future of marketing lies in the ways how well marketers work along with machine learning based tools.

How Machine Learning Impacts Marketing?

Machine learning based tools can analyze a large amount of data and present it to the marketing team in understandable analytics. This reduces the time for the marketing team, which otherwise would be spent on collecting and analyzing data to come up with the analytical results. Using machine learning based tools allows them to optimize their marketing strategies based on the changing customer behavior.

Tips to Apply Machine Learning to Your Digital Marketing Strategy

• Content plays a vital role in digital marketing, and marketers focus on creating different types of content that engage with their target audience. Using machine learning tools, you can uncover and understand content data and streamline your tasks to reach more leads. It also suggests content that viewers are most likely to enjoy.
• With machine learning tools, you don’t have to spend more time to analyze data sets to measure the effectiveness of your PPC campaign. Using the right tool helps you analyze the metrices, make better strategic decisions, and meet your PPC goals.
• Did you know more than 75% of customers prefer live chat? The ML powered chatbots not only help marketers save money but also improves customer experience.
• Machine learning tools suggest and prioritize content by relevancy.
• A good website design is instrumental for your marketing success. Machine learning brings together relevant data based on user preferences, best design practices, and more.
• It helps automate e-mail marketing campaigns.

The Bottom Line

Do you want to ensure your customer find and choose your local business? One of the best ways to get an edge over your competition is to try the above-listed true tactics of digital marketing. Get in touch with our experts at Digital Marketing Strategies, the best digital marketing company in Atlanta, to learn more. Don’t make the same mistakes again!