Digital Marketing Strategist | Top Digital Marketing Agencies USA

As the digital marketing agency USA we understand it is critical to understand exactly what digital marketing is.  It’s the series of actions that help you achieve your organization’s goals through precisely selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around your business.

To be clear, a strategy is just a plan of action to achieve a desired goal or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you attracted last year.

Depending on the size of your business, your digital marketing strategy could involve various digital strategies — each with different goals — and a lot of moving parts. Being the best digital marketing company in the USA, we’ll focus on how your business can leverage our expertise being the top digital agency USA or sometimes referred to as your top digital marketing agency in USA.

Digital Marketing Agency USA

When it comes to getting started digital marketing plan, in its basic form it’s actually pretty straightforward. Let’s take a look at what your digital marketing campaign might look like, and then, we’ll take a look at the six building blocks to help you create an effective digital marketing strategy to set up your business for online dominance.

One of the best things you can do is share some of your best-performing gated content on Facebook or Twitter to generate more leads through those channels. That campaign is part of your strategy to generate more leads via social media.

As the top digital marketing agency in the USA, we believe that a digital marketing strategy is essential to take advantage of the growing opportunities that are available today, yet many companies don’t have a plan now but plan to develop a digital marketing strategy in 2024.

So how do you structure a digital marketing plan?

A connected digital strategy will give you the foundation for all the other online marketing activities and we recommend you include them in your digital marketing planning framework. This integrates all the components in your essential multi-channel marketing activities covering every part of the customer lifecycle broken down into the following sections in what we call the Marketing Equation which consist of six components with the acronym of CCIEOA.

The Digital Marketing Agency USA Marketing Equation

The Marketing Equation is designed to reach ALL of your target market – Now buyers and Future buyers.

Capture:

This is the process of getting qualified prospects to pay attention to your marketing. It may seem simple on the surface, but it’s often difficult to pull off unless you hit their emotional hot buttons. Furthermore, it’s done wrong more often than not.

Connect:

Emotion gives life to the logical argument, and logic gives validity to the emotional one.  This means that once you have captured your prospects’ attention, you must connect with them on an emotional level.  You have to hold onto their attention by connecting on a hot button that is important or relevant to them.  You have to make them feel like important and relevant information is going to be delivered to them.  Information that will help them make the best decision possible. In short, you will be helping to facilitate the decision-making process.

Incentivize

Simply give prospects a low-risk way to take the next step in the buying process.  Continue to put more worthwhile and valuable information in their hands and allow them to feel in total control of the decision.  This is often accomplished by giving your prospect an offer to get a free marketing tool of some sort, like a special report, a video, a series of videos, an audio program, or other low-risk, high-value offers.

Educate:

Now that you have connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit.  Again, you do this by giving your prospect enough quality information to address their emotional need. Remember, the component is called educate.  So you are educating them.  This step is critical as it combines their emotional needs with their logical wants.  You then prove why you can solve it.  You do this by providing them with detailed, quantifiable, specific, inside-reality-revealing information.  This then transforms the sale from an emotional to a logical one.

You need to build a case for your product or service.

What information does a prospect need to know before purchasing your products or services?

Your product or service is ON TRIAL.

THE PROSPECT is the jury.

YOU are the attorney.

You must EDUCATE as to all of the relevant & important issues.

Prove that you offer superior value.

Present evidence of expert testimony to support your case.

Remember it’s a life or death sentence.

What are the FAQs? Identify the SAQs?

Now that you have successfully educated them you must once again incentivize them and you may want to give them a coupon, an exclusive discount, a special limited opportunity, or any other low-risk, high-value offer.  Whatever it is, just remember you are incentivizing your prospect.  You are simply getting them to take the next step in the buying process.  It may be an offer to educate them even more.

It’s how people become buyers and, eventually, raving fans of your business.

Offer

Now that you have interrupted your prospects, engaged them by promising a solution, and provided the educational information that makes your solution real and believable, you then offer them a low-risk way to take the next step in the buying process – invest in your product or service.

Every marketing piece should contain a low-risk offer to encourage the prospect to take the next step.  At this point, the offer should be to receive additional information or invest in your product or service.  A powerful offer can sometimes increase your response rate by 100 times or more – all by itself.

The right offer allows you to capture a large percentage of all future buyers in addition to the ‘Now buyers’.  You must realize there is an educational process that the prospect goes through from the moment he or she begins thinking about buying your product or service to the point when they actually put down their hard-earned cash.  This is what we call the educational spectrum. 

Automate

Now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process.  Companies and individuals are notoriously bad about following up.  Fortunately, marketing automation software is available today to assist in this process.  Even then the software will not give you the best bang for your buck if you don’t properly craft your message in a follow-up sequence.  You must continue to utilize ‘The Marketing Equation’ in each and every message they receive. (Capture, Connect, Incentivize, Educate, Offer, and Automate)

The hard truth is that marketing is not a one-step process. There are 11 stages you must account for on the path to purchase and promotion.

If you understand the Marketing Equation, (a.k.a. the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages you’ve put in place.  In other words, you’ll no longer wonder if you’ll be able to generate leads. You won’t have to cross your fingers and hope for customers. When you understand the Customer Value Journey, even reviews and referrals will become automatic.

The Customer Value Journey is the strategic foundation of everything we do here at Digital Marketing Strategies. It’s the integrated process upon which every other digital marketing discipline and tactic is built.

“The job of marketing is to move prospects and customers seamlessly and subtly through each phase of the Customer Value Journey.”

What you have to be aware of is that it is marketing’s job to make the right offer at the right time and in the right place. Keep in mind that your customers are online; active in social media, are being updated on various sites and blogs, and searching online.  Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

In today’s online connected world, most purchasing decisions begin online.

From the perspective of a digital marketing strategist understanding that this is the case, an online presence is a requisite regardless of what you sell.  The key is to develop a digital marketing strategy that puts you everywhere your prospects are already frequenting, then using a variety of digital channels to connect with them in a multitude of ways…  If this seems too complicated then just hire us as your digital marketing agency of choice. Content marketing is one of the best ways to keep them updated with industry news, the problems they’re facing, and how you solve those problems.

Utilizing social media is a great way to share content and then engage with them as friends and followers.  Implementing Search Engine Optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you’ve written about.

Search Engine Marketing (SEM) is advertising to drive paid traffic to your website, where people can see your offers.

And the most powerful method to follow up with your audience to be sure they continue to get the solutions they’re looking for is marketing automation.

Putting all of these components together, you’ll have an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to the average person, to build that machine from scratch, it’s not so simple, but you have to learn one digital marketing tactic at a time or hire us – Digital Marketing Strategies Consulting.

Understand that the digital marketing scene is forever changing. Expert podcasts and individual bloggers with dominant influence definitely reshape the digital marketing landscape.  It’s important to understand that digital marketing is not so much about “digital” but more about “marketing,” as digital marketing is the age in which we now live. The fundamentals have already been established.

At Digital Marketing Strategies, our objective is to educate you about the tactics that work and how to use them to grow your business. Here, we’re all about the fundamentals of digital marketing success.  When prospects search for what we do, they often want to find someone near them; and thus the search for a “digital marketing agency near me” brings them right to our doorstep.

What to do next… Contact us for a free consultation or tell us about your project.